Meet Lauren Black, email marketing expert.

You've never met anyone this obsessed with emails.

With over six years of experience in digital marketing & content analysis for major publishers, multi-brand retailers, & small-business e-commerce,  I know first-hand that email marketing is the most effective strategy for growing audiences & revenue.

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NEWSLETTERS

Email newsletters provide value for readers outside of sales messages. These emails communicate who you are and what your brand is about without having to compete with an algorithm.

TYPES OF NEWSLETTERS

Personal & Professional Updates
News & Pop Culture Analysis
Curated Content & Links
Life Advice
Creative Inspiration

E-COMMERCE CAMPAIGNS

Emails are the most effective way to stay in touch with previous and potential customers about your products and services.

TYPES OF CAMPAIGNS

New Arrivals
Product Features
user Generated Content Roundups
Editor's Picks
Customer Reviews
Brand Storytelling
Trend Edits
Style Tips

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AUTOMATED FLOWS

Automated flows work while you sleep. These emails trigger based on individual customer actions to drive and recover sales through personalized messaging.

TYPES OF FLOWS

Welcome Series
Post Purchase Series
Abandon Cart & Abandon Browse
Restock & Price Alerts
Birthday Offers
Winback Campaigns

E-COURSES & LEAD MAGNETS

E-courses and lead magnets attract new subscribers through free content and resources.

TYPES OF E-COURSES

Week-Long Education Series
Month-Long Education Series

TYPES OF LEAD MAGNETS

E-Guides
Worksheets
Templates
Checklists
Printables

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I love creating emails so much, I made my own newsletter

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